The application for personal loans through digital platforms is gaining more and more strength and many Argentines turn to these financial companies to face various commitments, such as the cancellation of other debts or to make ends meet, among other expenses.
A survey prepared by Ixpandit Fintech Factory among users of Adelantos.com indicates that a new category emerged that took notoriety, that was not within the previous survey and that now ranked second. It’s about making ends meet, whose loan applications ranked at 19 percent.
Fátima Maidana, marketing manager of Adelantos.com, indicated that the company targets the underbanked public, which has an account in a bank but due to its credit risk profile cannot access the products or services offered in the financial system.
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